Our Story

Why "FamShop"?

What's in a name? Everything. Dylan George named his company FamShop as a reflection of his supreme commitment to inclusion and his belief that we are all family, after all.

FamShop is a lifestyle.

Dylan always had his own personal style. In the early 2010s sparked by the reselling of a single pair of shoelaces, Dylan found his niche by researching, sourcing, curating, and marketing specialty vintage streetwear by a few select brands.

 

Dylan was an expert in the history of “his” brands and enjoyed researching each product as it came in to share with the "Fam": his friends, family, loyal customers, and his fan base. His personal daily style and home décor mirrored his affection for this merchandise and these brands. FamShop had become a lifestyle.

Most of his inventory was sourced directly from Japan. Giant boxes of vintage merchandise would arrive at his home in Eugene, Oregon from an exclusive buyer. Opening each box was like unlocking a treasure chest of rare and surprising jewels.

FamShop conducted business largely through Instagram. Dylan steadily built his reputation and became trusted, well-respected and even revered. His OG FamShop Instagram page boasted as many as 17,000 followers and he was able to make a living doing something he loved. 

None of the merchandise featured on this website carries any formal authentication. If it was in Dylan’s inventory, it was genuine. Dylan was expert at identifying counterfeit “fakes” that may have come his way. Instead of trying to sell these items, he would drive the streets of Eugene and give away this fake but super-cool clothing to the local homeless population.   

FamShop Customs and Designs.

In addition to designing his iconic Bapesta-inspired FamShop logo, Dylan made a splash creating his own designs. He enjoyed collaborating with other artists and vendors all over the country. He sourced all-white Nike Air sneakers and embellished the swooshes with authentic Bape fabric. He took great delight in his sneaker drops. He had at least a dozen different camo fabrics to choose from, would take commissions, and build the sneakers on demand. He also created customs using authentic Bape fabric to patch pockets on new 90s Levis; and used the fabric on dog collars, COVID masks and even some home decor including pillows, and furniture.

  

In solidarity with the Black Lives Matter movement Dylan created his own anti-racist T-shirts and hoodies. The design features Baby Milo pouring gas onto a burning Confederate flag. In his words “I thought Bape’s BLM tee was lame af so I made my own. 100% cotton and 100% effective at pissing off your racist relatives.”  The shirt and FamShop were mentioned during Episode 66 of The No Jumper Show (46:10 into the video) as one of the podcasters took off his hoodie to reveal the Tee. Shirt is visible the rest of the podcast. 

 

The Unthinkable.

On January 19, 2023 Dylan was shot and killed through the window of his home while sitting on his couch visiting with friends. A young woman was also killed. Those responsible will spend many years in prison. There are no words to describe the depth of our shock, grief, and sorrow. We prefer not to focus on how he died, but remember how he lived and who he was. A celebration of life was held in March of 2023. To honor Dylan, please join us in living a genuine, loving, accepting, and kind life.